- NEW monthly 30 minute travel series on CNN
- Launch show: ‘New York In 24 Hours’ airs
Wednesday 9 December
CNN International today announced the launch of a new 30 minute travel programme, ‘In 24 Hours’ which will descend on a vibrant city each month to experience a perfect day’s down time.
From morning until after hours, host James Williams will bring viewers unique and exclusive experiences from one of the world’s greatest cities. CNN’s audience will get a personal tour of each location, finding out what a city has to offer beyond the pages of travel guides.
Each show spans an experience in the morning, afternoon and evening, as well as a celebrity’s take on the city.
The iconic and sophisticated city of New York features first in the programme, and will include:
- Renowned chef Anthony Bourdain reveals his New York secrets and favourite hotspots.
- A private preview of ‘School of Rock’, Andrew Lloyd Webber’s return to Broadway, including meeting the cast and composer
- A flyover of the island of Manhattan via high-end helicopter service, Blade
- A hidden tennis court in Grand Central Station
- A secret train platform beneath the Waldorf Astoria hotel famously used by President Franklin D. Roosevelt
- The two-storey penthouse at the Mark Hotel; the most expensive penthouse in the world, and largest in the United States
- Private dinner with Michael White, head chef and owner of the Altamarea Group
- An inside visit to vintage cocktail bar, Dear Irving
Digital coverage will include a special ‘In 24 Hours’ microsite on cnn.com which will publish additional stories supporting each episode, including short video pieces produced for CNN’s digital audience.
In addition, CNN Travel will produce and deliver a social media campaign throughout the series, particularly harnessing CNN Travel’s strong social media presence on Instagram with over 50,000 followers https://www.instagram.com/cnntravel. There will also be social media amplification on CNN International’s Facebook and Twitter accounts, which have around 15 million followers.
